The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be an excellent way to reach an extensive audience. However, this approach should not
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Primedia Outdoor has donated more than R100 000 worth of goods, including stationery and sanitary pads, to Skeen Primary School in Alexandra, at an event attended by City of Johannesburg Mayor Herman Mashaba.For the
Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it a meagre 4% share of advertising spend. Now, however, OOH is increasingly stepping
Primedia OOH Africa has just finished installing 870 street poles on seven key roads in Harare, Zimbabwe. These include the new Airport Road, key CBD arterials (Samora Machel Road, Julius Nyerere Road, Robert
Primedia Outdoor has recently launched a new 4m x 8m high resolution LED screen in Tembisa, Ekurhuleni. “The new Tembisa LED is excellently placed to reach a large number of people, particularly within
Primedia Outdoor has been awarded a tender for 200 illuminated street name signs(AdLites) in Richards Bay, KwaZulu Natal. The company, which has an existing relationship with the City of uMhlathuze municipality, has
Primedia Outdoor walked away with the 2016 MOST Award for best OOH media owner, with voters from media agencies praising the team for their excellent client service, innovation, research and accountability. “Primedia has
The City of Cape Town has recently incorporated 93 of Primedia Outdoor’s bus shelters and billboards into an extensive campaign combatting drug abuse. “We have looked at how drug abuse affects not only
Congratulations to the Class of 2016! Primedia Outdoor has for the past 3 years hosted a number of internships and employed a substantial number of these graduates subsequent to the completion of their
Nedbank has renewed its advertising campaign with South-Africa’s outdoor media specialist Primedia Outdoor’s AdLite holdings, to maintain and build brand awareness, serve and connect with communities, and ensure a greater level of convenience
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