Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain
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Primedia Outdoor has won the advertising rights to Garden City Mall in Nairobi, an international mall situated within an integrated residential, retail and office development that is the first of its kind in
We are proud to say that our hard work has paid off. Not only are we committed to upholding best practice health and safety training, but we have also committed ourselves to assisting
Primedia Outdoor has recently been awarded PMR.africa’s Diamond Arrow award in Namibia, recognising the company as ‘outstanding’. The Diamond Arrow is awarded following a research process that evaluates customer service and satisfaction regarding
Primedia Outdoor’s fifth digital freeway site has recently been launched, making their freeway LED holding the largest in South Africa. Situated on the M1 South, the digital billboard is in a prime position
Primedia Outdoor have added a new LED to their Urban Digital Network. Situated in Paulshof on Witkoppen Road, the site boasts a reach of 82 293 and 572 279 impacts in an
Born between the early 1980’s and early 2000’s, Millennials are presently between 17 and 37 – i.e. coming of age or in the prime of their lives. They are one of the biggest
Primedia Outdoor has stepped up its marketing services rollout into the rest of Africa in early 2017. The team, which grew from one to three members over the past year, visited key clients
“What do South Africans want?” is the question addressed in research conducted by Professor John Simpson and the UCT Unilever Institute of Strategic Marketing. This was presented at the latest Primedia Outdoor private
Primedia Outdoor has donated more than R100 000 worth of goods, including stationery and sanitary pads, to Skeen Primary School in Alexandra, at an event attended by City of Johannesburg Mayor Herman Mashaba.For the
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