Written by: Jorja Wilkins, Primedia Outdoor - Executive for Marketing and Marketing Services In an era where environmental consciousness takes centre stage, Primedia Outdoor is driving a transformative wave of sustainability that is
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"The need for research that is credible, and a common standard is undeniable. Without these essential elements, global brands will not invest or will invest less," emphasised Celia Collins VP of Publicis Media
Written by Jorja Wilkins, Executive for Marketing and Marketing ServicesSelecting digital out of home inventory for an out of home advertising campaign across South Africa has become somewhat of a mixed bag in
There is no denying it, South African OOH audiences have returned en masse as they step out of their covid cocoons, kick off their fluffy slippers and slip into more formal attire for
A recent campaign has used OOH in a novel, personalised way to mobilise social media – something that OOH does extremely well. The Surf’s School of Shine CV campaign, flighted in May 2017,
Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it a meagre 4% share of advertising spend. Now, however, OOH is increasingly stepping
