The campaign focuses on instilling positivity to communities worldwide by providing a running tally of people known to have recovered from COVID-19, and broadcasting the total number of recoveries onto digital out-of-home screens to mass audiences with an inspiring message that refocuses some of the negative language often associated with the virus. 

The campaign creative dynamically updates drawing live global recovery data sourced from Johns Hopkins University, The World Health Organization, and the Centres for Disease Control. The campaign is currently running across Primedia Outdoors’ digital screens in the roadside, airport, and rank environments throughout South Africa and will be rolled out to the rest of Africa in the coming weeks.

This great initiative, supported by Broadsign through its marketing efforts, customer base and platforms were conceived by Orb, produced by Creative Conscience and L&Co, developed by Voodooh and Nicole Yershon, and designed by recent Leeds Arts University creative advertising graduate Megan Williams.

For more information visit: https://broadsign.com/blog/covid-19-total-recovered-dooh-campaign/