Contact info
Office +267 395 6237
Cell: +267 71305647
Botswana
Plot 80 – Unit 1, GICP Private Bag 0076, Gaborone
Managing Director: Fatima Whittaker
Botswana’s advertising assets
Botswana is a landlocked country in southern Africa. It is bordered by South Africa to the south and southeast, Namibia to the west and north, and Zimbabwe to the northeast. Primedia Outdoor Botswana opened in 1989. Primedia Outdoor Botswana is the 2nd largest OOH media owner in the country. Primedia Outdoor Botswana currently has 530 council approved panels that range from roadside digital and static.
Male 44%
Female 56%
.
Botswana Population
2,351,625
.
The Word Bank 2020
Young Adult (16-34) 60%
Adult (35-64) 40%
.
Gaborone Population
278,712
.
World Population Review 2021
Contact info
eSwatini
Office B17, Checkers Business Park, Uneswa Building, Mbabane, Eswatini
Sales Manager: Sabelo Dlamini
eSwatini's advertising assets
eSwatini is a landlocked country in southern Africa. Primedia Outdoor eSwatini opened in 2009. eSwatini has a mix of classic and digital out of home panels located in Mbabane, Manzini, Nhlangano & other smaller towns. Primedia Outdoor eSwatini is the 2nd largest OOH media owner in the country, with 82 council-approved panels and a 25% share of the out of home market.
Male 57%
Female 43%
.
Eswatini Population
1,160,164
.
The Word Bank 2020
Young Adult (16-34) 58%
Adult (35-64) 42%
.
Contact info
Lesotho
F4, Leromed Complex, Upper Thamae, Maseru, Lesotho
General Manager: Ramabolu Phori
Lesotho's advertising assets
Primedia Outdoor Lesotho is the only OOH media owner in the country with a DIGITAL GANTRY. Primedia Outdoor Lesotho is the only OOH media owner with LARGE FORMAT ROAD TRAFFIC SIGNS located in prime locations in the centre of Maseru. Primedia Outdoor Lesotho currently has 112 council-approved panels that vary from roadside digital and static.
Male 53%
Female 47%
.
Lesotho Population
2,142,252
The Word Bank 2020
Young Adult (16-34) 65%
Adult (35-64) 34%
.
Contact info
Mozambique
Av. Agostinho Neto, 829 Maputo, Mozambique
General Manager: Sonia Lima Barroca
Mozambique
Mozambique's advertising assets
Primedia Outdoor opened in Mozambique in 2004. Primedia Outdoor inventory are located in the capital city of Maputo & other major cities and towns such as Beira, Chimoi, Matola, and Pemba. Primedia Outdoor Mozambique currently has 126 council-approved panels.
Contact info
Namibia
Unit 38, Hyper Motor City, Southern Industrial, Windhoek
Managing Director: Eduard Mouton
Namibia's advertising assets
Namibia is home to about 2.57 million people. Primedia Outdoor Namibia opened in 1999. Primedia Outdoor Namibia is the largest OOH media owner with 858 council -approved panels. Primedia has a presence in all 13 regions and is the market leader with 6 digital screens located in 3 regional capitals.
Male 55.7%
Female 44.3%
.
Windhoek, Rundu & Oshakati Population
560,864
The Word Bank 2020
Young Adult (16-34) 61.5%
Adult (35-64) 38.5%
.
Contact info
Nigeria
8b Emina Crescent (Off Toyin Street), Ikeja, Lagos, Nigeria
General Manager: Isaac Solomon
Nigeria's advertising assets
Nigeria is home to about 211 million people, making it the most populous country in Africa. Nigeria has the largest economy in Africa. Primedia Outdoor Nigeria opened in 2010. Primedia Outdoor Nigeria is the only Primedia Outdoor office in West Africa. Primedia Outdoor Nigeria is the first country outside of South Africa to implement programmatic for digital out of home. Primedia Outdoor Nigeria currently has 118 council-approved panels.
Contact info
Zambia
86 Provident Street, Rhodespark, Lusaka, Zambia
Sales Manager: Josias Soko
Zambia's advertising assets
Primedia Outdoor Zambia opened in 2006. It is the 2nd largest OOH media owner in the market. Primedia Outdoor Zambia is the market leader in digital billboard advertising, with 6 screens in Lusaka and 2 screens in Kitwe. Primedia Outdoor Zambia has a network of format classic panels with 12m x 9m spectacular billboards on major arterial roads. As well as Cantilever Gantries in prime locations, offering reach in the suburbs, commercial hubs, and other high-density areas in Lusaka. Primedia Outdoor Zambia currently has 1214 council-approved panels.
Male 55%
Female 45%
.
Lusaka Population
1,267,440
World Population Review 2022
Young Adult (16-34) 25%
Adult (35-64) 74%
.
Kitwe Population
400,914
World Population Review 2022
Contact info
Zimbabwe
51 Van Praagh Ave, Milton Park, Harare
General Manager: Naeem Karbelkar
Zimbabwe's advertising assets
Primedia Outdoor Zimbabwe opened in 2015. Primedia Outdoor Zimbabwe is the 4th largest OOH media owner in the market. Primedia Outdoor Zimbabwe is the market leader in Street Pole advertising, with 822 panels across Harare. Primedia Outdoor Zimbabwe currently has 1363 council-approved panels.
Male 43%
Female 57%
.
Zimbabwe Population
14,862,927
.
The Word Bank 2020
Young Adult (16-34) 66%
Adult (35-64) 33%
.
Harare Population
1,541,824
.
World Population Review 2021
