Botswana is a landlocked country in southern Africa. It is bordered by South Africa to the south and southeast, Namibia to the west and north, and Zimbabwe to the northeast. Primedia Outdoor Botswana opened in 1989. Primedia Outdoor Botswana is the 2nd largest OOH media owner in the country. Primedia Outdoor Botswana currently has 530 council approved panels that range from roadside digital and static.
eSwatini is a landlocked country in southern Africa. Primedia Outdoor eSwatini opened in 2009. eSwatini has a mix of classic and digital out of home panels located in Mbabane, Manzini, Nhlangano & other smaller towns. Primedia Outdoor eSwatini is the 2nd largest OOH media owner in the country, with 82 council-approved panels and a 25% share of the out of home market.
Primedia Outdoor Lesotho is the only OOH media owner in the country with a DIGITAL GANTRY. Primedia Outdoor Lesotho is the only OOH media owner with LARGE FORMAT ROAD TRAFFIC SIGNS located in prime locations in the centre of Maseru. Primedia Outdoor Lesotho currently has 112 council-approved panels that vary from roadside digital and static.
Primedia Outdoor opened in Mozambique in 2004. Primedia Outdoor inventory are located in the capital city of Maputo & other major cities and towns such as Beira, Chimoi, Matola, and Pemba. Primedia Outdoor Mozambique currently has 126 council-approved panels.
Namibia is home to about 2.57 million people. Primedia Outdoor Namibia opened in 1999. Primedia Outdoor Namibia is the largest OOH media owner with 858 council -approved panels. Primedia has a presence in all 13 regions and is the market leader with 6 digital screens located in 3 regional capitals.
Nigeria is home to about 211 million people, making it the most populous country in Africa. Nigeria has the largest economy in Africa. Primedia Outdoor Nigeria opened in 2010. Primedia Outdoor Nigeria is the only Primedia Outdoor office in West Africa. Primedia Outdoor Nigeria is the first country outside of South Africa to implement programmatic for digital out of home. Primedia Outdoor Nigeria currently has 118 council-approved panels.
Primedia Outdoor Zambia opened in 2006. It is the 2nd largest OOH media owner in the market. Primedia Outdoor Zambia is the market leader in digital billboard advertising, with 6 screens in Lusaka and 2 screens in Kitwe. Primedia Outdoor Zambia has a network of format classic panels with 12m x 9m spectacular billboards on major arterial roads. As well as Cantilever Gantries in prime locations, offering reach in the suburbs, commercial hubs, and other high-density areas in Lusaka. Primedia Outdoor Zambia currently has 1214 council-approved panels.
Primedia Outdoor Zimbabwe opened in 2015. Primedia Outdoor Zimbabwe is the 4th largest OOH media owner in the market. Primedia Outdoor Zimbabwe is the market leader in Street Pole advertising, with 822 panels across Harare. Primedia Outdoor Zimbabwe currently has 1363 council-approved panels.