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Township Market

Township Digital Network

AUDIENCE

Strategic positioning allows for targeting of the township audience.

ATTRIBUTES

4m x 8m high resolution digital network strategically located on main roads within major townships.

  • Creative Flexibility

    Offers creative flexibility for multiple brand messaging.

  • Low Production Costs

    Cost effective media exposure amongst the mass market with low production costs.

  • Compatibility

    3D compatible.

  • Programmatic

    Programmatically available.

  • Strategically Located

    Strategically located in direct proximity to the main convergence nodes within the township and offer a great exposure touchpoint of consumers.

  • Equipped with Latest Tech

    Fully equipped with the latest technology which allows for dynamic content delivery e.g., weather triggers and live sport updates.

Bhamuza

AUDIENCE

Ideal for brands targeting frontier towns and the lower to mid SEM market segment.

ATTRIBUTES

3m x 12m cantilever gantries in key towns across South Africa.

  • Strategically Located

    Strategically located in the centre of retail commuter nodes and entrances / exits to key frontier towns, metro townships and non-urban large towns.

  • Delivers Brand Dominance

    Delivers brand dominance and stature amongst the mass market.

  • Credibility and Trust

    Builds brand credibility and trust.

Mass Impact

AUDIENCE

Ideal for brands targeting the lower to mid SEM market segment.

ATTRIBUTES

9 x 6m, 6 x 4m, 7.5 x 5m, 3 x 12m (96 sheets), Township gantries.

  • Impactful and Dominant

    Large formats that offer impactful, dominant and cost-effective national coverage in key metro townships.

  • Location

    Located at the entrances / exits and inside taxi ranks close to POS and key retailers around the taxi ranks.

  • Cost Effective

    Cost effective media exposure nationally.

Mass Reach

AUDIENCE

Ideal for brands targeting the lower to mid SEM market segment.

ATTRIBUTES

3 x 6m (48 sheet billboard), 1.5 x 3m (consumer ads), 1.8 x 6m (store fascias).

  • Key Convergence Node Areas

    Small format sites in key convergence node areas and main exit and entrances to metro and rural townships across South Africa.

  • Location

    Located on main arterials and inside taxi ranks / shopping nodes close to POS and key retailers around the taxi ranks.

  • Cost Effective

    Cost effective media exposure nationally.

Wall Murals

AUDIENCE

Impactful reach of the Township Audience.

ATTRIBUTES

2.0m x 10.0m wall murals in 81 key townships across 9 Provinces.

  • High Exposure and Visibility

    High exposure and visibility to both vehicular and pedestrian traffic traveling through key townships.

  • High Reach

    Demands attention - delivering high reach and impact.

  • High OOH media Recall Rate

    Cost effective brand exposure amongst an audience with a high recall for OOH media (52%*).

  • Innovative

    Allows for innovation: 3D effects, Glow in the dark.

Connect

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enquiries@primeoutdoor.co.za

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