Primedia Outdoor Zambia opened in 2006. It is the 2nd largest OOH media owner in the market. Primedia Outdoor Zambia is the market leader in digital billboard advertising, with 6 screens in Lusaka and 2 screens in Kitwe. Primedia Outdoor Zambia has a network of format classic panels with 12m x 9m spectacular billboards on major arterial roads. As well as Cantilever Gantries in prime locations, offering reach in the suburbs, commercial hubs, and other high-density areas in Lusaka. Primedia Outdoor Zambia currently has 1214 council-approved panels.