Programmatic Digital Out of Home
Dynamic Creative
One of the underused features of digital out of home is the ability to utilise functions using content management software to display dynamic creative that is contextually relevant to the audience:
Social Wall
The artfulness of designing out of home campaigns for amplification on social media.
Fully-automated digital technical innovation showcases the immediacy and interactive capability of digital out-of-home, by linking live social feeds to be displayed onto the billboard screens.
3D Creative
It works via “forced perspective” — the idea that flat images can be manipulated to appear dimensional from certain vantage points.
While the fundamentals are centuries old, very bright and bendable high-definition screens with ultra-quick microprocessors make the illusions newly convincing.
Radio to Road
Radio to Road is a powerful multi-channel solution that enables audio and visual channel synchronicity to enhance the impact of advertising communication by delivering both an audio and visual advert.
Radio adverts broadcast on any of Primedia Broadcasting’s radio stations which trigger a tech code signal received by Primedia Outdoor’s digital network, and simultaneously delivers a visual advert synchronized with the radio spots.
The whole process is fully automated through Primedia’s highly advanced inventory system.
