P R I M E D I A O U T D O O R

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+27 11 475 1419 enquiries@primeoutdoor.co.za

Urban Market

Freeway Digital Network

AUDIENCE

Strategic positioning allows for targeting of mid to high SEM market segment.

ATTRIBUTES

Strategic positioning allows for targeting of mid to high SEM market segment 4.5m x 18m high resolution digital network located on major highways in Gauteng and KwaZulu-Natal.

  • Iconic Digital Sites

    Iconic digital sites on South Africa’s busiest highways in Gauteng and KwaZulu-Natal.

  • High Traffic Volumes

    Delivers campaign impact and high traffic volumes.

  • Flexibility

    Offers creative flexibility for multiple brand messaging.

  • Impact

    Transitional creative impact for movement.

  • Cost Effective

    Cost effective media exposure with low production.

  • 3D

    3D compatible.

  • Programmatic

    Programmatically available.

  • Dynamic Content Delivery

    Fully equipped with the latest technology which allows for dynamic content delivery e.g., weather triggers and live sport updates.

Urban Digital Network

AUDIENCE

Strategic positioning allows for targeting of mid to high-SEM market segment.

ATTRIBUTES

4m x 8m digital network on main arterials in Johannesburg, Pretoria, Cape Town, East London and Durban.

  • Creative Flexibility

    Offers creative flexibility that allows for animation.

  • Low Production Costs

    Cost effective media exposure with low production costs.

  • Compatible

    3D compatible.

  • Programmatic

    Programmatically available.

  • Strategically Located

    Strategically located on main arterials in key urban areas in Joburg, Pretoria, Durban, East London and Cape Town.

  • Latest Technology

    Fully equipped with the latest technology which allows for dynamic content delivery e.g., weather triggers and live sport updates.

Spectaculars

AUDIENCE

Provides exposure to the mid and higher SEM market.

ATTRIBUTES

Large format sites 36m² and larger on main arterial and highways nationally. Landscape and Portrait Billboards.

  • High Reach

    Offers high reach along major highways with high monthly audience measurements.

  • Brand Building

    Ideal for brand building and awareness.

  • Uniquely positioned

    Uniquely positioned for innovative creative executions.

  • Immense Impact

    Immense impact for your brand on large format billboards located along highways and main arterials.

Primelites

AUDIENCE

Provides exposure to higher SEM market.

ATTRIBUTES

24 hour illumination 3m x 6m landscape billboards.

  • Bi-weekly Rotations

    Designed to achieve optimal reach with bi-weekly rotations.

  • Back-Illumination

    Increased impact through back-illumination.

  • Ideal for Tactical Campaigns

    Ideal for short-term tactical campaign.

  • Multiple Executions & Messaging

    Lends itself to multiple creative executions and messaging.

  • Rotational Sites

    3mx6m rotational sites located on main arterials surrounding suburbs and key business and shopping districts.

  • Location Specific Targeting

    Offers location specific targeting i.e. Sandton Business and Shopping District in affluent areas with high reach and frequency.

Adlites

AUDIENCE

Ideal for consumer categories and local business services i.e. : Small businesses, Fast Foods, Banks and ATMS, Retailers, Petrol Stations, Hotels and Motels, Hardware Stores, Car Dealerships.

ATTRIBUTES

Available in various sizes as determined by the relevant municipalities. Sizes: 1020x1575mm, 1100x1000mm, 1190x890mm, 855x1570mm, 940x1570mm

  • Directional Signage

    Directional signage in all major towns Nationally.

  • Located in 60+ Municipalities

    Over 5 500 directional signs located in more than 60 municipalities across SA.

  • Constructed on Demand

    Constructed on demand as per clients geographic specifications.

Connect

+27 11 475 1419

enquiries@primeoutdoor.co.za

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