SOUTH AFRICAN MARKET
Our Products
Classic Billboards
Immense impact for our brands on large format sites located along highways and main arterials.
Primedia Outdoor is a highly reliable and effective Out of Home Media Owner in South Africa. They are true partners who tailor solutions to meet our specific needs and ensure our campaigns are successful. Their attention to detail, commitment to excellence, and ability to solve problems quickly and efficiently are truly impressive. I highly recommend Primedia Outdoor to anyone looking for a professional and reliable Out of Home Media Owner.
Brad Hall
PHD Managing Director: Jhb & Dbn
Digital Billboards
Provides a vibrant, dynamic platform with HD imagery, perfectly situated to engage with large captive audiences along South Africa's busiest roads and taxi ranks.
The Primedia Outdoor team is always accommodating and willing to help us find high-quality sites and offers that are beneficial to our clients and meet their needs. Regardless of the budget, they are always eager to put together a plan to work with us and provide the most value possible for both us and our clients. We regularly receive performance reports throughout the campaign duration, allowing us to firmly reassure our clients that their outdoor media activation is managed with the highest care.
Yinhla Manganye
Business Lead, UM South Africa
Rank Advertising
Rank Branding allows exclusive naming rights with advertising "ownership" of the major taxi ranks throughout SA offering sustained exposure to a targeted market.
I really enjoy working with the Primedia team, always so willing to help and collaborative. Being so must every day I also always appreciate the proactive proposals shared and the extra effort put into ideas that fit nicely with each client. We have also had some awesome event collaborations with the OOH team which is a nice way to work hard and play hard together. Always do my best to make time for the team 😊
Cheryl Dube
WaveMaker
Programmatic Digital Advertising
Using programmatic channels, advertisers can buy per impression, thereby targeting audiences not locations. Since the process is automated, programmatic media buying guarantees speed and efficiency
I have had a positive experience working with Primedia outdoor on some of my key campaigns for IPG Media Brands. I appreciate the solution focused approach and flexibility and support of the team especially when we need a quick turnaround on material. I also am happy that I can rely on them to deliver and support our team when needing insights to support new and innovative uses on the digital formats. Thank you Primedia Outdoor
Dikeledi Tlou
Account Lead on Mattel and Spotify IPG Media Brands
Street Furniture Advertising
Adlites: Directional signage in all major towns Nationally.
This letter serves to confirm that GroupM is actively working with Primedia Outdoor and has a long standing relationship with them as a trusted media and insights provider across all OOH Inventory offered. We have received great service and we look forward to continuing our relationship with them in the future.
Sally Stewart
GroupM SSA, Head of OOH
