eSwatini is a landlocked country in southern Africa. Primedia Outdoor eSwatini opened in 2009. eSwatini has a mix of classic and digital out of home panels located in Mbabane, Manzini, Nhlangano & other smaller towns. Primedia Outdoor eSwatini is the 2nd largest OOH media owner in the country, with 82 council-approved panels and a 25% share of the out of home market.