Nigeria is home to about 211 million people, making it the most populous country in Africa. Nigeria has the largest economy in Africa. Primedia Outdoor Nigeria opened in 2010. Primedia Outdoor Nigeria is the only Primedia Outdoor office in West Africa. Primedia Outdoor Nigeria is the first country outside of South Africa to implement programmatic for digital out of home. Primedia Outdoor Nigeria currently has 118 council-approved panels.
Nigeria is one of the largest film producers in the world. Known as ‘Nollywood’, Nigeria boasts the second-largest movie producer. It produces around 50 movies per week, which is more than Hollywood and second only to Bollywood.