Reach South Africa's Diverse Population
Through Targeted Strategies
The South African Population:
60,6 million
68% Urbanisation
Gender
51% Female / 49% Male
0.81%
Black African
49,070,809
0.09%
Coloured
5,339,919
0.08%
White
4,639,268
0.03%
Indian/Asian
1,554,996
In the third quarter of 2022, Stats SA reported there were 15.8M employed people in South Africa and the 2022 World Inequality report revealed this is how much the working adults in South Africa earn:
| Income | Annual | Monthly |
| Top 1% | R2 5 84 000 | R 215 330 |
| Top 10% | R 783 750 | R 65 310 |
| Middle 40% | R 82 650 | R 6 890 |
| Bottom 50% | R 12 350 | R 1 030 |
| Total Wealth | ||
| Top 1% | R 16 884 350 | |
| Top 10% | R 2 628 650 | |
| Middle 40% | R 128 250 | |
| Bottom 50% | R -15 200 |
94%
have access to basic drinking water
85%
have access to electricity
79%
have access to basic sanitation
68%
use the internet
46%
are active social media users
Audiences
Find your Market
Engage with audiences in various markets by selecting key environments.
