It’s always rewarding to see companies providing opportunities to communities that bear the brunt of unemployment and find themselves caught up in cycles of poverty that are difficult to break.
I Am Green, is that kind of company. Primedia Outdoor recently donated a substantial volume of used billboard faces to I Am Green, to repurpose the material and produce bags for a client hosting a Medical Aid Association Conference in Cape Town.
In August 2015 30 people from the local community were employed for a month and trained in the basic production methods required to assemble the bags.
While Primedia Outdoor has been recycling or rather repurposing the old billboard faces for many years already, a collaborative initiative like this is always welcome and does make a difference, however small, in the lives of the people recruited to participate in the process.
Billboards to Bags
It’s always rewarding to see companies providing opportunities to communities that bear the brunt of unemployment and find themselves caught up in cycles of poverty that are difficult to break.
I Am Green, is that kind of company. Primedia Outdoor recently donated a substantial volume of used billboard faces to I Am Green, to repurpose the material and produce bags for a client hosting a Medical Aid Association Conference in Cape Town.
In August 2015 30 people from the local community were employed for a month and trained in the basic production methods required to assemble the bags.
While Primedia Outdoor has been recycling or rather repurposing the old billboard faces for many years already, a collaborative initiative like this is always welcome and does make a difference, however small, in the lives of the people recruited to participate in the process.
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