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Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies

Primedia OOH Africa has just finished installing 870 street poles on seven key roads in Harare, Zimbabwe. These

Primedia Outdoor has recently launched a new 4m x 8m high resolution LED screen in Tembisa, Ekurhuleni. “The

  Primedia Outdoor has been awarded a tender for 200 illuminated street name signs(AdLites) in Richards Bay, KwaZulu

Primedia Outdoor walked away with the 2016 MOST Award for best OOH media owner, with voters from media

The City of Cape Town has recently incorporated 93 of Primedia Outdoor’s bus shelters and billboards into an

Congratulations to the Class of 2016! Primedia Outdoor has for the past 3 years hosted a number of

Nedbank has renewed its advertising campaign with South-Africa’s outdoor media specialist Primedia Outdoor’s AdLite holdings, to maintain and

While Primedia Outdoor is a big believer in billboards, small is beautiful too: AdLites, (also known as directional

The launch of South Africa’s first measurement currency for out of home advertising is just around the corner.