Along one of the busiest roads in the country, in the heart of South Africa’s business centre, Sandton, a giant egg can be seen atop a Primedia Outdoor billboard located in Sandown High School.
Commuters snailing along Rivonia Road and Grayston Drive may have been gob-smacked at the sight of the huge, 3D egg slowly cracking open to reveal a stylised fried egg with the tag line, “Love your mornings” inscribed across the yolk.
This innovative addition to the McDonalds ad on the billboard, is a novel, attention grabbing device that undoubtedly draws attention to the message celebrating 20 years of McDonalds Mmmmornings, on the board.
The clincher is that this Primedia Outdoor billboard is perfectly sited, right across the road from the McDonalds outlet located on the corner of Grayston Drive and Rivonia Road both of which enjoy phenomenal traffic, especially during the breakfast drive.
Cracking Outdoor from McDonalds
Along one of the busiest roads in the country, in the heart of South Africa’s business centre, Sandton, a giant egg can be seen atop a Primedia Outdoor billboard located in Sandown High School.
Commuters snailing along Rivonia Road and Grayston Drive may have been gob-smacked at the sight of the huge, 3D egg slowly cracking open to reveal a stylised fried egg with the tag line, “Love your mornings” inscribed across the yolk.
This innovative addition to the McDonalds ad on the billboard, is a novel, attention grabbing device that undoubtedly draws attention to the message celebrating 20 years of McDonalds Mmmmornings, on the board.
The clincher is that this Primedia Outdoor billboard is perfectly sited, right across the road from the McDonalds outlet located on the corner of Grayston Drive and Rivonia Road both of which enjoy phenomenal traffic, especially during the breakfast drive.
Archives
Recent Post
Primedia Out-of-Home appoints Genevieve Coward as Deputy Chief Executive Officer
February 25, 2025Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens.
August 16, 2024Accelerating Forward: Unifying Primedia Outdoor and Retail as Primedia Out-of-Home under the leadership of Bongumusa Makhathini
May 24, 2024Categories
Calendar