Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa.

Dave will be responsible for the integration and executive management of the Primedia OOH businesses. The new reporting lines of the Primedia Unlimited businesses is part of the roll-out of Primedia’s strategy to position the group as a strong media and advertising business focused on Broadcasting and Out of Home advertising.

As a chartered accountant by profession, Dave has a proven track record in the out of home industry with over 20 years of experience. Since his appointment as CEO for Primedia Outdoor, he has successfully led unsurpassed business growth and stakeholder value.

Commenting on the new business reporting lines, Dave said, “Considering how the out of home sector is growing and evolving in the current landscape, the consolidation of our OOH businesses will continue to enhance our media capabilities. The integration between Primedia Outdoor and Primedia Unlimited will see the company gearing up for a future forward growth strategy”.