The recent Mindshare Huddle, MC’d by the the statuesque Cathy Specific (aka Brendan Van Ryn) saw the outdoor industry leaders collectively sharing insights and information with the Mindshare management and staff, in this instance, using an informal quiz show as the vehicle.
The audience was divided into 3 groups and provided with a comical array of chew toys to squeeze in response to questions posed by the “flight attendant” Cathy Specific, who punctuated proceedings with a repertoire of saucy puns and innuendo.
On arrival at the auditorium, attendees were given flyers appropriately hued in bright pinks, process yellow and cyan, to refer to for answers to the quiz questions – this not only facilitated easy participation by everyone there but made the assimilation of the information fun and easy to digest.
As a finale to the over-the-top game-show, the winning group had to compete for the prizes – a Playstation and 2 Sandton City vouchers – by emulating Cathy Specific seductively bending over to retrieve a tray from an imaginary airline service trolley.
Not entirely surprisingly, considering the cross-dressing MC, the top three prizes were all won by men who had the audience in stitches with their OTT performances.
Mind over matter
The recent Mindshare Huddle, MC’d by the the statuesque Cathy Specific (aka Brendan Van Ryn) saw the outdoor industry leaders collectively sharing insights and information with the Mindshare management and staff, in this instance, using an informal quiz show as the vehicle.
The audience was divided into 3 groups and provided with a comical array of chew toys to squeeze in response to questions posed by the “flight attendant” Cathy Specific, who punctuated proceedings with a repertoire of saucy puns and innuendo.
On arrival at the auditorium, attendees were given flyers appropriately hued in bright pinks, process yellow and cyan, to refer to for answers to the quiz questions – this not only facilitated easy participation by everyone there but made the assimilation of the information fun and easy to digest.
As a finale to the over-the-top game-show, the winning group had to compete for the prizes – a Playstation and 2 Sandton City vouchers – by emulating Cathy Specific seductively bending over to retrieve a tray from an imaginary airline service trolley.
Not entirely surprisingly, considering the cross-dressing MC, the top three prizes were all won by men who had the audience in stitches with their OTT performances.
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