In celebration of Mindshare’s 3rd annual flagship event, Huddle, the leading outdoor advertising provider, Primedia Outdoor recently partnered with the global media agency network to explore this year’s theme of “The Future of Media” and foster greater interest in the industry.

To showcase the immediacy and interactivity capability of digital OOH, attendees submitted their selfies from the event to #mindsharesa and #mshuddle hashtags and the photos were flighted onto Primedia Outdoor’s selected digital screens. This also went with an intention to demonstrate the power of DOOH and social media integration and attendees were given the opportunity to view from Mindshare’s in-house screens how the creative (informed by selfies and hashtag submissions) switch over to the digital screens.

Jorja Buckham, Marketing and Marketing Services Executive of Primedia Outdoor believes the power of Out of Home media spoke perfectly with this year’s theme, “The future of media looks more competitive than ever considering the dynamic digital world we are moving into. OOH will continue to play a major role in delivering high-end digital advertising solutions for creative executions, audience targeting and campaign measurement – this aligned impeccably with the Huddle’s agenda for this year’s theme”.

In its true standard, this year’s Huddle brought together industry leaders to debate the subject of the event, showcase the latest tech and present future-forward ideas with a jam-packed programme of interactive and thought-provoking sessions on the future of media.

Angela Geyser, Managing Partner of Mindshare said, “With high expectations at hand, this year’s Huddle has surely stimulated curiosity in terms of innovation, trends and ultimately changing the narrative of the media industry. She further added, “It is of great importance to open a platform for media players to gather and present cutting-edge ideas and unlock the futuristic elements of the industry”.

The event took place at Mindshare’s offices in Sunninghill, Gauteng on 6 September 2018.