Primedia Outdoor has branded a large fleet of taxis for Twizza, a proudly South African soft drink company, to raise awareness for its ‘Summer Fo Sho’ competition and to provide a rich brand experience.

Effective from November, this campaign is set to roll out on key commuter routes in four different provinces, namely Western Cape, Eastern Cape, Free State and North West. Taxi branding is one of the most viewed channels for OOH advertising, with 73% of the South African population recall seeing taxi advertising in the past 4 weeks (AMPS 2015, re-weighted).

“The mobility of taxi branding allows advertisers to enjoy the dual benefit of exposure at large convergence areas and, substantial audience viewing whilst en route”, says Lance Coertzen, Twizza’s Representative. “Ideally, this campaign will serve as responsive mobile billboards which promise to catch the eyes of many commuters and pedestrians on the move”, he added.

The campaign is built on calling out consumers to stand a chance of winning their share of R1 million when buying any Twizza carbonated soft drink. In essence, the campaign is set to deliver a more personalised experience and allows consumers the opportunity to connect and engage with the brand more effectively.