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Primedia Outdoor breaks Roadside Digital ground in Durban!

With an astounding 900 square metres of roadside Digital Out-of-Home (DOOH) in South Africa already, Primedia Outdoor launches another breath-taking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal. This colossal digital network positions Primedia Outdoor as a robust media partner in the OOH landscape delivering the best locations and high-quality products into the market place.

Following the success of its Freeway Digital Network in Gauteng, Primedia Outdoor’s brand new 4.5m x 18m LED billboard in Durban delivers impressive audience impacts of 3,327,782 over 4 weeks (ROAD 15/16/17 SM, KZN Adults 15+). Audiences travelling from the southern suburbs towards the Durban CBD will be met with this powerful LED billboard, delivering dynamic, flexible, high-quality digital messaging 24 hours a day.

“The addition of this superb new freeway LED marks a key step forward in our advancement with our DOOH growth strategy in South Africa and Rest of Africa, we are committed to deliver dynamic quality platforms for our clients and their brands”, said Jorja Wilkins, Marketing Services Executive of Primedia Outdoor. “We are dedicated to offering advertising solutions that are impactful and engaging, allowing clients and agencies to develop significant DOOH campaigns that positively influence purchase behaviour”, she added.

Primedia Outdoor now delivers a newly extended Freeway Digital Network of 5 freeway LEDs, measuring a total of 405 square metres with a unique audience reach of over 1.9 million people and audience impacts of 21,525,479 over a 4-week period (ROAD 15/16/17 SM GP& KZN, Adults 15+). Primedia Outdoor’s roadside DOOH, which also includes Urban and Township LED billboard networks, stretch over 3 provinces delivering notable audience impacts of 33,560,157 over a 4-week period (ROAD 15/16/17 SM GP; KZN & WC, Adults 15+).