Coca-Cola, in association with Simply Black and Primedia Outdoor, is proud to announce the launch of a trailblazing Programmatic Digital Out-of-Home (DOOH) campaign in Namibia, leveraging the “Take home the magic ingredient promotion.” This landmark initiative is a first in Namibia, setting an impressive standard in the advertising and marketing sphere for the African continent.
Coca-Cola, a brand acclaimed worldwide, collaborated with Primedia Outdoor, a significant player in the outdoor advertising realm, to breathe life into “Take home the magic ingredient promotion.” Strategically guided by Simply Black, the leading media agency behind the campaign, Coca-Cola embarked on this voyage of innovation, enhancing connections with consumers in Namibia. The Frontline Marketing Portfolio Activation Manager – Zambia & Namibia, Faith Nehanda stated, “This ground-breaking “Programmatic Digital Out-of-Home (DOOH)” campaign in Namibia signifies not just a big win for Coca-Cola, but also a paradigm shift in the way we approach Out-of-Home advertising in Africa. By leveraging programmatic technology, we are able to reach our consumers in a far more engaging and interactive way. Our aim is to elevate the consumer experience and strengthen the connection between our brand and our valued customers. We are thrilled to be at the forefront of such innovated practices, with partners who share our vision for progress and creativity.”
Eduard Mouton, Primedia Outdoor’s Country Manager for Namibia, echoed these sentiments, adding: “We’re delighted to be instrumental to this game changing, programmatic DOOH campaign. Our team at Primedia Outdoor is committed to ensuring excellent results and seamless solutions for our clients.”
Representing Simply Black Media, Mohamed Amir Khan highlighted the importance of the campaign: “With a history of championing innovation and creativity in marketing, Coca-Cola’s shift to Programmatic Digital Out-of-Home (DOOH) signifies a brand-new chapter in consumer engagement. We are excited to be pioneering this technology-driven journey.”
Coca-Cola’s decision to incorporate programmatic DOOH technology in Namibia not only sets a benchmark for their branding strategy, but also exemplifies their forward-thinking approach. The “Take home the magic ingredient promotion”, aims to boost Coca-Cola’s market presence by creating a buzz among consumers. It offers the opportunity to win impressive prizes when purchasing Coca-Cola products, bringing a splash of excitement to everyday purchases.
Beth Luvanda the Media Planning Manager- Coca-Cola East and Central Africa, reaffirmed their vision by saying, ” Innovating to create meaningful connections with our consumers is our priority and our initiative, ‘Take home the magic ingredient promotion,’ asserts our commitment to this cause. Our use of programmatic DOOH technology is proof of our relentless drive to create unforgettable experiences, fostering meaningful connections with our consumers.”
For the launch of “Take home the magic ingredient promotion”, strategically placed dynamic DOOH screens were installed in prominent locations across Namibia – Windhoek, Kleine Kuppe, Oshakati, and Katutura, ensuring maximum impact. This sets the stage for Coca-Cola to broaden its programmatic DOOH campaigns across other African markets.
The Programmatic Digital Out-of-Home (DOOH) campaign is more than just an advertising drive – it symbolizes the synergy of collaboration, innovation, and customer engagement. It is a definitive statement from Coca-Cola, Primedia Outdoor and Simply Black on redefining the advertising sector in Namibia, while delivering a unified solution that guarantees tangible results.
About Primedia Outdoor
Primedia Outdoor is the premier provider of out of home media solutions within Sub Saharan Africa. A Level 1 BBBEE contributor, Primedia Outdoor is currently the largest wholly South-African-owned outdoor advertising media specialist offering national outdoor exposure throughout South Africa and high reach in key markets in rest of Africa. Primedia Outdoor offers flexible coverage of the entire LSM/SEM spectrum, targeting cosmopolitan consumers in major urban areas through to those living in rural communities. Primedia Outdoor delivers exposure across a mix of media opportunities and audience environments, including high-end digital billboards, freeway and suburban spectaculars and street furniture, as well as classic roadside advertising.
Issued by Primedia Outdoor
For further information, please contact Genevieve Coward
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