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Primedia Outdoor promotes Trust Masarirambi to Sales Manager: Malls

Primedia Outdoor, the leading provider in OOH media solutions and specialists in the mall environment within sub-Saharan Africa, has promoted Trust Masarirambi to the position, Sales Manager: Malls for their South African market. 

Trust possesses a wealth of knowledge relating to the mall environment spanning more than 11 years and brings with him extensive experience in sales, marketing, and advertising in the retail sector. He has played a pivotal role as Sales Manager for the PrimeCourts division at Primedia Outdoor since 2013, where he has proactively grown the portfolio and a powerful team over the past few years and will undoubtedly, add tremendous value to the business in his new role.  

“As a division, we’ve achieved many milestones, including awards for excellence (recognised by the South African Council of Shopping Centres – SACSC) for specific sites, the business as a whole in terms of the role played in generating additional revenue for property owners and some first-to-market concepts like experiential pop-up shops” says Trust Masarirambi, Malls Sales Manager a Primedia Outdoor.

Mall media and activations are increasingly important as it serves as the very last touchpoint along the consumer journey to connect with a captive audience, who are already in a shopping frame of mind to influence purchase behaviour. Trust and his team are dedicated to deliver the best out-of-home (OOH) solutions that connects brands with shoppers at key touchpoints along their shopping journey in the mall environment.

“The past 10 years with Primedia has always been exciting and it’s an honour to be recognised and to progress within the company. What is even more exciting is the opportunity to take mall sales to the next level with my new team and to offer unmatched value to our key stakeholders within the mall space”, Trust Masarirambi added.

Primedia Outdoor is committed to the growth and development of its employees, and promotion from within is key to how they value their staff whom have shown the highest level of professionalism and excellence.

Peter Lindstrom, Sales Executive at Primedia Outdoor, commented “Trust has shown resilience over the years and his enthusiasm for the opportunities within the mall environment is outstanding and continues to inspire all of us at Primedia Outdoor”. Trust will deliver a standard of leadership to the malls division that will drive integration across all of Primedia’s solutions, by creating synergy that will enhance Primedia’s offering across the omnichannel environment.