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Primedia Outdoor Sets New Standard with Toyota’s First LED Billboard on Their Own Property

Primedia Outdoor Sets New Standard with Toyota’s First LED Billboard on Their Own Property

Primedia Outdoor, a prominent outdoor advertising company operating in Africa, has achieved a remarkable milestone by successfully erecting Toyota’s inaugural LED billboard on its property. This ground-breaking endeavour not only signifies a significant achievement for Primedia Outdoor but also represents their outright acquisition and installation of an LED billboard on a client’s premises.

The implementation of this project involves a structured sequence of pivotal steps. It commences with a thorough site assessment conducted by a qualified engineer, followed by inspections from both the engineer and a certified land surveyor to ensure compliance with all pertinent regulatory requirements. Subsequently, an application is submitted to the City Council for plan approvals and the necessary permissions for erecting the billboard at the designated site. Technical structural drawings are then furnished by the engineer to facilitate the manufacturing of the LED screen and the procurement of the required equipment. The steel structure of the billboard is manufactured, and the designated site is prepared for installation. The steel structure is then erected, followed by the installation of the LED display. Finally, the configuration and activation of the billboard are executed.

“We are delighted to have collaborated with Primedia Outdoor in the installation of our inaugural LED billboard on our own premises. This project represents a significant milestone for Toyota and underscores our unwavering commitment to innovation and effective advertising. The Primedia team has played a pivotal role in bringing our vision to fruition, and we eagerly anticipate the success of this unique advertising solution.” – Lensha Dlamini, Toyota South Africa Motors.

The project encompassed various stages such as council approvals, the ordering and shipping of LED components, fabrication, installation, electrical and final engineer’s sign-off including certification of completion.

Primedia Outdoor augments the value proposition with a comprehensive Service Level Agreement that encompasses maintenance, call-outs, repairs, after-hour services, content production, and technological upgrades.

The Toyota billboard showcases an Absen LED display, model A1021, with a P10 LED pitch. The screen measures 3m x 12m. This advanced technology empowers dynamic content presentation, allowing high-quality digital screens to display moving video content in any environment.

Positioned in Ward 23, Northern Region, on private property at Erf 1740, Parkhaven Extension 5, adjacent to Atlas Road near the intersection with Merlin Drive, Boksburg, this billboard serves as a testament to Primedia Outdoor’s successful completion of this project for Toyota. It introduces a fresh perspective and offers a distinctive advertising solution. Primedia Outdoor eagerly anticipates the replication of this offering for other clients in the future.

“Primedia Outdoor distinguishes itself as a strategic partner by offering tailored advertising solutions that can be seamlessly integrated with our extensive reach capabilities at Primedia. Our customized LED/digital billboards provide a unique and impactful medium for organizations to engage with their target audience. Combined with our extensive network of outdoor advertising spaces across Africa, we provide a comprehensive and potent reach that maximizes brand exposure. Additionally, our Service Level Agreement ensures that our clients receive top-notch maintenance, repairs, content production, and technological upgrades, further enhancing the value of our partnerships. With Primedia Outdoor, organizations can unlock the full potential of their advertising campaigns and achieve unparalleled results,” states Ravi Naicker, Operations Executive at Primedia Outdoor.

About Primedia Outdoor

Primedia Outdoor is the premier provider of out of home media solutions within Sub Saharan Africa. A Level 1 BBBEE contributor, Primedia Outdoor is currently the largest wholly South-African-owned outdoor advertising media specialist offering national outdoor exposure throughout South Africa and high reach in key markets in rest of Africa.  Primedia Outdoor offers flexible coverage of the entire LSM/SEM spectrum, targeting cosmopolitan consumers in major urban areas through to those living in rural communities.  Primedia Outdoor delivers exposure across a mix of media opportunities and audience environments, including high-end digital billboards, freeway and suburban spectaculars and street furniture, as well as classic roadside advertising.

Issued by Primedia Outdoor

For further information, please contact Genevieve Coward


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