In line with the spirit of broadening discussions, changing perspectives and challenging ideas, Primedia Outdoor presented at the Team Namibia Talk conference held on 20 June 2018, reflecting on why outdoor advertising should be an integral part of the marketing mix for businesses.

Proudly sponsored by Shoprite and Checkers Namibian Champion Boerewors Competition, the event offered a platform for robust discussion and aimed to formulate industry-specific opinions on the significance of adapting marketing mix for relevant reach and impact during the recession.

This year’s forum had an exciting line-up of experts from the media industry, all stressing the importance of the theme “Adapting Media Marketing Mix during an Economic Downturn”. With over 30 delegates and key representatives in attendance, Primedia Outdoor was the only out of home media company sharing expert views on the industry and the imperative nature of outdoor media budget.

Commenting on the degree of effectiveness provided by outdoor advertising to execute aggressive campaigns, Jo-Anne van Wyk, Sales Manager of Primedia Outdoor – Namibia said, “Out of home media has become increasingly flexible over the years and marketers have started to leverage on this window of opportunity”.

She further explained how allocating budget to OOH brings substantial value to marketing efforts, by adding that “many businesses are spending on outdoor advertising primarily to give their ad campaigns high frequency and constant exposure more than any other media solution. In essence, allocating budget for such commercial strategy optimises sales through increased foot traffic and leads”.

For further information on the conference, please visit www.teamnamibia.com