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Primedia Outdoor unveils its powerful new video wall in Lagos

In their continued drive to bring the best branding opportunities to the Rest-of-Africa, Primedia Outdoor has recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall, the largest shopping mall in Lagos, Nigeria.

Surrounded by over a 100 stores and restaurants, this landscape LED video wall offers a powerful communication platform, allowing unlimited creative executions to boost key campaign messages to the shoppers in the mall. Located in the Shoprite concourse of the mall, this high-definition LED video wall has the opportunity to reach approximately 670 000 shoppers on a monthly basis (Hyprop Investments).

The Ikeja City Mall is a significant consumer hub for the area. With 36% of all the business parks and commercial buildings, and 38% of all residential areas in the city of Lagos fall within a 10km radial catchment area of the shopping mall – ensuring that it is a key point of convergence and a go to destination for the people of Lagos.

“Digital Out-of-Home is a powerful medium in the mall environment as price and product can be communicated daily to the shoppers and can also deliver on furthering consumer engagement with brands by utilising dynamic capabilities. It’s an exciting space and we look forward to helping brands in establishing stronger presence in a mall environment”, said Tamara van Eeckhoven, Chief Operating Officer of Primedia Outdoor Rest-of-Africa. “We are delighted about the launch of our new eye-catching LED video wall. The screen is strategically placed in a prime location, targeting shoppers in the main concourse of the mall”, she added.

The rollout of this video wall further advances Primedia Outdoor’s Digital Out-of-Home portfolio across nine key markets in Rest-of-Africa and South Africa, offering extensive coverage in high-demand areas and key locations across roadside, mall and rank environments. With the addition of this LED video wall, Primedia Outdoor continues to deliver seamless, targeted and intelligent media platforms for all brands in key commercial and roadside environments.