Primedia Outdoor, the premier provider of Digital Out-of-Home (DOOH) advertising solutions in sub-Saharan Africa and Nigeria, recently added a new roadside LED to its growing digital portfolio across Africa. With the launch of this new LED in Rundu, Namibia – Primedia Outdoor provides supreme quality and brand exposure on 329 digital billboards across Africa in environments and locations where audiences are highly receptive to advertising.

The eye-catching and impactful 3.0 x 6.0 meters of high-definition LED screen is perfectly positioned on the main road, Eugene Kakakuru in the centre of the town Rundu – the second largest town in Namibia after the capital Windhoek, with 81 500 inhabitants. This captivating digital billboard is located within close proximity of Rundu Shopping Mall and Rundu Taxi Rank and is key in reaching consumers traveling in and out of the bustling city centre.

“We are very excited to introduce our latest LED and increasing our digital footprint in Namibia”, said Eduard Mouton, Regional Managing Director of Namibia, Zimbabwe, and Zambia. “We continue to focus on expanding our DOOH offering and deliver effective brand exposure opportunities to advertisers in the Rest of Africa”.

The addition of this new premium LED billboard joins Primedia Outdoors existing network of six superior quality roadside digital screens in Namibia and affirms Primedia Outdoor as the leaders in providing high quality DOOH assets across Africa to advertisers looking for superiority for their brands.