A true testimony of shared effort as Primedia Outdoor recently walked away with 3 prestigious CEO Awards at the headquarters of Primedia Group in Sandton held on 22 November 2017. For the last
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A true testimony of shared effort as Primedia Outdoor recently walked away with 3 prestigious CEO Awards at the headquarters of Primedia Group in Sandton held on 22 November 2017. For the last
Primedia Outdoor is helping to bring smiles to the faces of South African children in need of reconstructive surgery through a donation of R350 000 worth of outdoor advertising to the Smile Foundation. The
Primedia’s Broadcasting and Outdoor divisions have come together to offer an exciting, responsive multiplatform client campaign that will be a South African first. Called “Radio to Road” the innovative offering enables an advertiser
This September, Primedia Outdoor and NGO Food & Trees for Africa celebrate their sixth Arbour Month in an ongoing partnership that seeks to promote environmental sustainability and food security across South Africa. Since
Coca-Cola has been reestablishing its OOH presence in the metro township and rural arena on an impressive scale this year. A national holding has been built up and promotes the brand’s iconic nature
Primedia Outdoor and the AAA School of Advertising are pleased to announce a partnership that will help to bolster education in the extended media and advertising industries of South Africa. The partnership will
The Ekurhuleni Municipality has awarded a tender for the design, manufacture, supply, erection and maintenance of 340 street-name advertising signs to Primedia Outdoor for the next four years. The municipality oversees the East
A recent campaign has used OOH in a novel, personalised way to mobilise social media – something that OOH does extremely well. The Surf’s School of Shine CV campaign, flighted in May 2017,
To help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer “convergence nodes” – hubs of commercial activity
Primedia Outdoor has recruited a “KasiKrew” – community based videographers – for four of its Rank TV sites, according to Peter Lindstrom, Primedia Outdoor’s Sales and Marketing Executive. Much like a reporter from