P R I M E D I A O U T D O O R

Where your brand comes alive!

Press Release

Johannesburg, South Africa – 21 February 2025 – Primedia Out-of-Home is pleased to announce the appointment of Genevieve Coward as Deputy Chief Executive Officer, effective 1 March 2025. With over a decade of

Johannesburg, South Africa – 01 August 2024 Primedia Out-of-Home, a trailblazer in the OOH media sector since pioneering programmatic digital OOH (pDOOH) in 2021, continues to expand its footprint across Africa. With a

Johannesburg, South Africa – 22 May 2024 – Primedia Group announced the strategic appointment of Bongumusa Makhathini as the Chief Executive Officer (CEO) of Primedia Out-of-Home, effective immediately. This milestone marks the consolidation

Johannesburg, South Africa – 12 April 2024 – Primedia Outdoor, a division of Primedia, announced the appointment of Thulani Dumakude as the new Executive for Rights & Real Estate. Thulani Dumakude brings a

Primedia Outdoor proudly announces the promotion of Kagisho Pooe to the role of General Manager for the Rest of Africa (ROA) division. Having joined Primedia in 2011, Kagisho has been an indispensable member

Primedia Outdoor, a prominent outdoor advertising company operating in Africa, has achieved a remarkable milestone by successfully erecting Toyota's inaugural LED billboard on its property. This ground-breaking endeavour not only signifies a significant

Coca-Cola, in association with Simply Black and Primedia Outdoor, is proud to announce the launch of a trailblazing Programmatic Digital Out-of-Home (DOOH) campaign in Namibia, leveraging the "Take home the magic ingredient promotion."

Primedia Outdoor have transformed the landscape of commuter advertising at Cape Town's iconic Station Deck Taxi Rank. This landmark taxi rank, nestled in the bustling heart of Cape Town CBD, has long served

"The need for research that is credible, and a common standard is undeniable. Without these essential elements, global brands will not invest or will invest less," emphasised Celia Collins VP of Publicis Media

Leaving home didn’t mean missing on the FIFA World Cup 2022 action as McDonald’s South Africa, delivered live score updates in real-time across 1800m² of Primedia digital advertising assets nationally. As the climax