Coca-Cola, in association with Simply Black and Primedia Outdoor, is proud to announce the launch of a trailblazing Programmatic Digital Out-of-Home (DOOH) campaign in Namibia, leveraging the "Take home the magic ingredient promotion."
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Primedia Outdoor have transformed the landscape of commuter advertising at Cape Town's iconic Station Deck Taxi Rank. This landmark taxi rank, nestled in the bustling heart of Cape Town CBD, has long served
"The need for research that is credible, and a common standard is undeniable. Without these essential elements, global brands will not invest or will invest less," emphasised Celia Collins VP of Publicis Media
Leaving home didn’t mean missing on the FIFA World Cup 2022 action as McDonald’s South Africa, delivered live score updates in real-time across 1800m² of Primedia digital advertising assets nationally. As the climax
Written by Jorja Wilkins, Executive for Marketing and Marketing ServicesSelecting digital out of home inventory for an out of home advertising campaign across South Africa has become somewhat of a mixed bag in
After an intense executive search by Egon Zehnder, an international headhunter, Primedia Group announced that leading businessman Bongumusa Makhathini has joined the Group, heading up Primedia Outdoor. It is a premier provider and
With an astonishing 1,230 square meters of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor is elated to unveil three new roadside LED billboards across Gauteng and KwaZulu-Natal, contributing to their
Media giant, Primedia Pty Ltd, announces plans to enter the Africarare Metaverse Johannesburg 10 October 2022: Media giant Primedia Pty Ltd has made another forward-thinking leap. The powerhouse organisation that owns Primedia Outdoor, Primedia Broadcasting and award-winning news brand Eyewitness
Primedia Outdoor joined in the Women’s Month celebrations by showcasing its astounding female staff and clients. Women across Primedia’s OOH network were invited to share their own personalised messages and photos in line
Advertisers have a new opportunity to target a sought-after audience with high impact and reach. Primedia Outdoor, the premier provider of Digital Out-of-Home (DOOH) advertising solutions, recently added a new roadside LED to
