With a bit of imagination and creativity one can easily increase the value of ones communication and advertising buck and Nedbank have certainly taken advantage of this opportunity to turn a few more

The informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading

Along one of the busiest roads in the country, in the heart of South Africa’s business centre, Sandton, a giant egg can be seen atop a Primedia Outdoor billboard located in Sandown High

The recent Mindshare Huddle, MC’d by the the statuesque Cathy Specific (aka Brendan Van Ryn) saw the outdoor industry leaders collectively sharing insights and information with the Mindshare management and staff, in this

There’s something visceral and earthy about taxi ranks. The whole environment is a constantly seething body of smells, sounds and movement. From the savoury sizzle of meat being braaied, luring hungry (and even

Primedia Outdoor has expanded the footprint of its iconic Bhamuza billboards beyond the primarily rural locations and into urban environments across South Africa, in line with progressive migration of the BoP/Survivor market to

Primedia Outdoor acquired a Level 2 B-BBEE Contributor Certification in 2014 – following a progressively upward trend from2011. The highest rating achievable is a Level 1 Contributor and the qualifying score needs to

“Nelly There” is a fundraising concept to assist Nelly Zitha, the wheelchair-bound receptionist at Primedia Outdoor, pay for essential physiotherapy not covered by medical aid. Storm Ackerman, Primedia Outdoor Direct Sales Manager commented,

In the recently launched “Story Power. Bring It Home” billboard campaign by Nal’ibali, funded primarily by the DG Murray Trust, 500 billboards were booked with Primedia Outdoor over a 4 month period –